The Number One Rule of Blogging: Create Desirable Content

If people want to read what you've written they'll not only come back to your blog to read more, they'll also tell their friends about your blog. So give them something valuable.

Your website is whatever you want it to be. But every now and then, think about what your readers value and provide that for them.

My experience, as well as the experience of many bloggers, is that honesty is the best policy. Self exposure creates a type of intimacy and truth that gains trust in your readers. It's also pretty easy to write about yourself. Professional blogger Steve Pavlina writes:

"If the stuff I’ve written on this site means I’ll never be able to run for a political office, I can live with that. I’m willing to write what is true for me, even if it goes against my social conditioning. Being honest is more important to me than being popular. But the irony is that because bold honesty is so rare among civilized humans, in the long run this may be the best traffic-building strategy of all." ~ Steve Pavlina in his blog post titled How to Build a High-Traffic Web Site (or Blog)

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